So, you’ve launched your ad campaign. You’ve set up your targeting, written some punchy copy, picked a catchy image or maybe a video and hit "go." A few days pass, then a week, and you’re left ...

When discussing the most popular social media platform for running ads, without a second thought, the crown goes to Facebook. With almost 40% (2.91 billion) of the world’s population on Facebook, it’s ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But ...

Meta updated the “Why am I seeing this ad?” feature to show what activity led to a targeted ad, but the exact data Meta holds on users remains vague. reading time 3 minutes One simple update to ...

Scam ads on Facebook have evolved beyond the days of misspelled headlines and sketchy product photos. Today, many are powered by artificial intelligence, fueled by deepfake technology and distributed ...

Marketers woke up Sunday to find the social media giant's ad system was eating up their entire budgets. Meta briefly stopped serving ads on part of its network. Reading time: Reading time 4 minutes ...

Opinions expressed by Entrepreneur contributors are their own. You can get a much better return on YouTube ads compared to what you can get through Facebook ads in today’s environment. While both of ...

After years of fake news and memes about Facebook starting to charge for Facebook, it actually happened, albeit only in Europe. Here's why: Pressed with new regulations in the European Union, Meta ...

Sometimes ads on social media are shockingly relevant. Other times, they’re not even close. The ad might show an item you recently searched for, like an indoor plant trellis. Alternatively, you might ...