Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Getting started in PPC advertising? Bringing a new team in-house? Here are 5 lessons from my time marketing a PPC ad tech product. As a primarily organic marketer, working for an ad tech brand has ...

Google has expanded the scope of its Pay-Per-Action (PPA) pricing model for AdWords, launching a global beta in some 24 languages. With PPA, consumers still click an ad, but advertisers only pay when ...