Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in ...
Ad spend through Amazon's DSP was up 30% in Q3, compared with a 27% increase in Q2, as brands increasingly leveraged the ability to target ads on Amazon web properties as well as on those it doesn't ...
The demand-side platform (DSP) category underwent expected consolidation in the past year, with The Trade Desk’s IPO and formerly independent players like TubeMogul, Turn and Adelphic gobbled up by ...
Amazon hired Google’s former group product manager Sam Cox and Amobee’s former chief product officer Jamie Fellows to supercharge the growth of its demand-side platform. Cox and Fellows will lead a ...
Generative-AI’s emergence has redirected computing demand away from CPUs toward GPUs and ASICs (application-specific ...
Amazon is accused of controlling workers through a surveillance dragnet, while skirting responsibility for their wellbeing.
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Advertisers using Amazon’s demand-side platform (DSP) ...
A Council bill to force Amazon to directly hire the workers who deliver its packages in New York City now has majority — and bipartisan — support.
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