Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But ...

Now available in public beta, Reddit Dynamic Product Ads aim to connect users with products they are looking for or may be interested in. Dynamic Product Ads, the newest addition to the Reddit ...

A year after Reddit first unveiled its newest ad product – Dynamic Product Ads – the public social messaging company has announced the release of the ad tool to all advertisers. Reddit introduced ...

There are several tailwinds making the mobile environment much more enticing for ecommerce companies, leading many today to ...

Snapchat's global rollout of dynamic product ads is a strong indication that the format is providing returns for marketers looking to drive mobile commerce sales, including brands like Adidas and ...

Amazon is expanding its cost-per-click Sponsored Products ads to include placements on select third-party apps and websites, per a company announcement. Advertisers using Sponsored Products ads will ...

A year after Reddit first unveiled its newest ad product – Dynamic Product Ads – the public social messaging company has announced the release of the ad tool to all advertisers. Reddit introduced ...

In today's ExchangeWire news digest: Google is hit with a $5b lawsuit for allegedly tracking users whilst in Incognito mode; Snapchat launches ecommerce platform Dynamic Product Ads; and Forrester ...

As enterprises race to drive customer engagement to boost revenues, Plotline, a young startup from California, is solving the challenge with another approach: data-driven dynamic app experiences. The ...

Forbes contributors publish independent expert analyses and insights. Mike Vorhaus is the CEO of Vorhaus Advisors. Snap, like Facebook FB in its earlier years, is frequently being viewed, in terms of ...

In Southeast Asia, digital advertising is entering a new chapter. As one of the fastest-growing mobile-first populations in the world, app consumers are spending more time than ever across independent ...