Goldcast, the AI-powered B2B video content platform, is now offering Goldcast Recording Studio, empowering B2B marketers to create polished, on-brand video content without the cost, complexity, or ...

B2B brands are ramping up their focus on creating content and investing in social media to generate leads and drive ...

In the ever-evolving landscape of B2B marketing, the convergence of artificial intelligence (AI) and ABM has ushered in a new era of efficiency and effectiveness in content syndication. As businesses ...

One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. The naming conventions B2B and B2C have forced us to think that each ...

What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals ...

Marketing doesn’t end with a sale. B2B tech brands must use continuous personalization to maximize product value for ...

Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. In this episode of the Marketing Smarts Live Show, guest Brooke Sellas, an expert on the subject, ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Even the best B2B marketing can be forgettable and uninspiring. Instead of letting your company’s B2B efforts fall short, liven them up with four proven strategies. Four strategies to make your B2B ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...

Putting together an effective content strategy calls for a tailored approach, executed by marketers who know what levers to pull and how to frame a story. Ask a million B2B tech marketers how to put ...