A few days ago, I got a call from a man who told me he had late availability in his trade directory, and wondered if I would be interested in advertising with him. Being a Scotsman, and always fond of ...

Thomson Local will become its exclusive UK agent and partner. The deal will grant UK businesses access to European markets at UK call rates. Europages holds data on over 900,000 European and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the dynamic world of B2B ...

B2B advertising is undergoing a major transformation as brands and agencies adapt to new buyer expectations, shifting budgets, and rising demands for ROI. In this exclusive research report, ...

The pandemic years reshaped B2B marketing in ways few could have predicted. Emergency pivots that were implemented to keep business moving have evolved into lasting shifts in how companies connect, ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large ...

NEW YORK--(BUSINESS WIRE)--MNTN (NYSE: MNTN), a technology platform that brings performance marketing to Connected TV, today announced a new partnership with ZoomInfo (NASDAQ: GTM), the Go-To-Market ...

The foodservice industry is experiencing a shift in how equipment manufacturers, food distributors, and service providers connect with their customers. As digital transformation accelerates, B2B ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Let’s be real: Marketing is getting weird. And no, I’m not talking about that viral ...

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research from Sagefrog. The report was based on data from a survey of 2,400 marketers who work for ...

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their ...