Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

The good news: according to Circle Research, 91% of B2B marketers segment their market. The not-so-good news: 81% rely on firmographics. Not so good because firmographics are the business equivalent ...

Marketing and selling effectively in the business-to-business realm requires some of the same skills and messages that help promote business-to-consumer success. You need a rapport with your customer, ...

Driven by new data, tools and technologies, the state of B2B marketing segmentation and personalization has reached an inflection point. Gone are the days where B2B marketers relied on basic, ...

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...