If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to ...

Alex Macura is the founder and CEO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. We’ve heard the adage that people buy with their emotions ...

Your brand. There’s an argument that it’s the most important thing you can build as a marketer. It lasts longer than any one campaign, event or lead nurture programme, and, built properly, it can help ...

In many B2B organizations there hasn't been a traditional marketing function. The public relations or communications team may handle corporate branding, for example, while regional marketing or ...

Opinions expressed by Entrepreneur contributors are their own. In recent years, video marketing exploded in popularity and proved how valuable it can be in the B2B sphere. According to statistics, 70% ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Albert Einstein famously defined insanity as doing the same thing over and over again and ...

The networking site’s move into creator-led shows isn’t just another content initiative – it’s a response to a fundamental shift in how B2B buyers consume information and why marketers can’t afford to ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large ...