Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

As 2025 approaches, the B2B marketing landscape continues to evolve, driven by changing buyer behaviors, fluctuating market dynamics, and the accelerating pace of technology. To stay ahead, businesses ...

Lately, being a B2B marketer feels like the ground is constantly shifting beneath your feet. Tried and true B2B marketing strategies are being pressure tested by changing customer behaviors and ...

In a world where diversity and inclusivity are becoming increasingly central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing strategy.

Jay Schwedelson drops a lot of truth bombs in this episode of the Marketing Smarts Live Show, and the most impressive one might just be that so-called "experts" aren't always the best source of ...

Video marketing has been a major channel for B2C in terms of growing its customer base and improving engagement. Now, with more businesses taking notice of its success, the adoption rate among B2B is ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Challenges in B2B SaaS marketing include market saturation, increasing competition, and changing customer expectations. Now, buyers expect personalization, smooth onboarding, and demonstrable value.

Influencer partnerships can be potent tools to amplify brand messages and drive engagement in B2B marketing. As the holiday season approaches, more and more businesses are getting creative and looking ...

Relationships are the key to business success. In this digital world, however, more and more people are researching companies online. They scour your website and online reviews. Even before they speak ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Despite around half of B2B marketing leaders globally saying their ...

Podcasts are more popular than ever. With growing listener numbers, an increasing amount of businesses are taking to the medium. B2B marketing teams are looking for ways to communicate with customers ...