B2B technology marketers are facing increased scrutiny on return on investment (ROI) alongside tighter budgets and elevated expectations as they plan for 2026, according to new research from market ...

SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading integrated communications agency, today announced the availability of a new report: Marketing in the Face of Uncertainty: Practical Budget Strategies ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced the release of a new registration experience for ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. The new B2B Effectiveness ...

As technological innovations continue to transform the B2B marketing landscape, it’s crucial for communications teams to keep up with industry trends to remain competitive. Of course, with new ...

It’s time to fight back. I’m tired of the persistent idea that somehow B2B is the less glamorous bit of marketing, and that B2C is where it’s all happening. And yes, I know the lines between B2B and ...

Flowers and jewelry are purely emotional products. They have no functional purpose, and the companies that sell them play on our feelings in order to get us to make a purchase. But functional products ...

(Nasdaq: TTGT), ("Informa TechTarget"), a leading growth accelerator for the B2B Technology sector, today announced that Staci M. Gullotta has joined the Company as its new Chief Marketing Officer.

The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as video, according to a recent survey of the B2B ...

Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who said so a year ...