Brands are mysterious things. Created by companies looking to promote specific products or services, they’re ultimately ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ask someone about their brand, and they’ll likely point to a logo. Maybe it has a sleek font ...

One car brand is known for economy, but nonetheless gives customers the feeling of high quality. A different car brand, known for luxury, still has a reputation for affordability. Both cars are made ...

Recent data from our recent survey at Identity Digital reveals a compelling trend: Seven of the 20 highest-value premium domains sold in early 2025 were .global. Alongside this, .world and .digital ...

Taylor Swift's campaign to reclaim her first six albums' master recordings was a masterclass in long-term brand strategy, as well as a legal and creative win. By controlling her narrative, activating ...