There's a new leader in college sports — the University of Texas at Austin.

As the 2025 calendar year rounds out, CNBC has ranked the top-25 college athletic programs by valuation. Texas has ...

Thirteen schools are now valued above $1 billion, a significant jump from just four in 2024. Here's the top 75 ranking.

The University of Texas athletic department has been ranked the most valuable in college sports for 2025, according to a CNBC valuation released this week. Texas’s program is estimated at $1.48 ...

With job prospects for new grads dim and AI spreading, Forbes searched out schools that make it a priority to help students ...

The college football recruiting scene is heating up as the early signing period began on Wednesday. There is one program who has emerged as the early favorite to land the top college football ...

A Kentucky bourbon will be featured at football stadiums and basketball arenas around the country as part of a major new marketing partnership. But you won’t see it at the University of Kentucky.

U.S. Soccer president Cindy Parlow Cone (John Lamparski / Getty Images / Concordia Annual Summit) A U.S. Soccer-led committee is pushing college soccer toward a new competitive model that could ...