The following is the second of two excerpts from The Way to Design, a guide to becoming a designer founder and to building design-centric businesses. It was adapted and reprinted with the author’s ...

Design thinking… what is that? I have this image of Allen Samuels permanently emblazoned on my brain. This goes back to college. With his usual amazing energy and unrestrained passion, this deeply ...

Over the years the question of what makes some companies, and the people within, more or less creative than others has been studied ad nauseam. The idea of innovation within business has long been ...

There’s been a lot of hype in recent years about the power of design to solve social problems. Companies like IDEO, frog, and Smart Design—as well as numerous foundations, design schools, and ...

Design Thinking is the name of a formal innovation process used by many leading organizations such as P&G, Mayo Clinic, Bayer, and others. While Design Thinking came out of product development and ...

Steve Jobs famously said, “Design is not just what it looks like and feels like. Design is how it works.” Design thinking takes this notion further and provides a set of tools to power innovation ...