AI-first creative and automation, privacy-first data and measurement, and attention-driven formats and ecosystems. Below I break down the biggest shifts marketers must prepare for like paywallbypass ...
A new report from Allied Market Research confirms the continued strength and evolution of the Out-of-Home (OOH) sector, projecting significant global expansion over the next decade.
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership ...
LOS ANGELES--(BUSINESS WIRE)--ProRata.ai today unveiled ProRata Ads, a new advertising platform that reimagines digital advertising by leveraging the power of AI. ProRata Ads’ patent-pending ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Digital marketing is poised to evolve in unprecedented ways this year. Due to rapid ...
Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad format—Sponsored Snaps. This initiative, which delivers a full-screen video Snap ...
LONDON, Dec 9 (Reuters) - Global advertising revenue will increase 9.5% in 2024 to surpass $1 trillion for the first time and grow 7.7% next year, according to GroupM, the world's largest media buying ...
Discover key Q3 2025 earnings insights for Gannett (GCI): digital revenue growth, AI deals, cost reduction, and a strong Q4 outlook.
CEO warns Google search disruptions affecting DAUs Reddit's Q1 revenue rose 61% from a year ago Total active advertisers grew over 50%, says COO May 1 (Reuters) - Reddit (RDDT.N), opens new tab ...
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