“As a result, leading advertisers will cut display ad budgets by 30% and redirect spending to more entertainment-driven content platforms, such as Connected TV (CTV), streaming audio, and social video ...
Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Pipeline360, the media business of B2B marketing demand management ...
Microsoft is broadening its AI-driven advertising tools, now offering generative AI capabilities for creating display ad banners through its Copilot feature. Why we care. This expansion makes ...
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