Email marketing makes it easy to stay in touch with your customers and prospects. It’s an essential element of your digital marketing strategy right alongside your website and social media. In the ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

Kyrios Systems releases a full-length guide on email campaign optimization, covering personalization, testing, and tools to ...

Very early in my marketing career, I remember hearing something I thought was super weird: Email Marketing is still the most effective form of digital marketing. Even with SEO, SMM, PPC, Influencer, ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Law firms face particular challenges when creating email campaigns and newsletter programs. Here is an overview on how they can improve their email open rates.

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Intuit's Mailchimp will let you maximize email marketing for your business. You can try its tools by signing up for the ...

Email marketing and social media are two of the top digital marketing tactics you can use to promote your business. Both offer unique opportunities and challenges that are important to keep in mind ...

Email Marketing is one of the oldest forms of Digital Marketing and is still one of the most effective. This is why we have included it on our website about Online Advertising – it is an incredible ...

Gone are the days when inbound agents made hotel reservations. Instead, properties are driving bookings with personalized email campaigns. Here’s a guide to how to do it, starting with capturing email ...