Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...
A survey of HVAC contractors and homeowners found significant gaps between the places that contractors tend to focus marketing efforts and the ways consumers are most likely to search for HVAC service ...
The American dream of homeownership is feeling increasingly like a fantasy for some. Gallup’s annual housing market survey, released Wednesday, paints a pessimistic picture of the real estate market.
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