Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

When your team knows exactly what to do, when to do it and how to adjust along the way, even the toughest objectives start to ...

I was speaking recently with a friend who was relatively new to his job and was confused: He had two major project responsibilities with deadlines approaching, didn't have adequate time to complete ...

A goal is only as useful as the thoughtfulness of creating it. Like many overused marketing terms and cliches, a “goal” can become an overbearing or meaningless word or purposeless objective.

The acronym SMART stands for specific, measurable, attainable, realistic and timely. Using SMART in advertising creates a clear-cut path to preset goals. With a defined timeline to achieve the SMART ...

When you set a clear objective, you or your direct reports are able to focus attention and energy on a concrete aspiration—anything from a small task to a career ambition. In fact, it's not really ...

It’s important to make sure that you have meaningful and realistic objectives for your SharePoint solution. If you want business decision makers to pay attention, your objectives need a measurable ...

Here’s how to make money resolutions that will set you up for success in the new year. Plus, examples of financial goals to help you brainstorm. It’s that time of year again—when we set our New Year’s ...

When you conduct an internal audit of your small business, you must set specific, measurable goals for that audit. You should be able to use the results of your internal audit to make improvements in ...