Many small businesses rely heavily -- or even solely -- on Google AdWords to drive traffic and attract customers. That's because AdWords is a powerful online advertising tool that is very easy to use.

Saul Hansell, in “New at Google, Local Coupons,” declares: Google is expanding its local directory business using the same sort of disruptive tactics it has used in other areas: giving away something ...

YouTube Boosts AdWords for Video With Ambassadors, How-to Guide & $75 Ad Credits In addition to introducing some new features to AdWords for video, YouTube is also creating an Ambassador program, ...

The AdWords Editor is a tool that you can download and install on your local PC. It allows you to manage your campaigns while you’re not even connected to the Internet. Once you’re done with the edits ...

Bad landing pages can tank even the most beautifully constructed AdWords campaign. For many small businesses, the prospect of tackling landing page optimization on top of managing bids, keywords and ...

Regardless of whether you’re a first-time AdWords user or a seasoned online marketer, getting the right training—and certification—can make or break your online advertising efforts. So if you want to ...