Before you make any changes, you should first determine what is working. An SEO audit tells you which pages get the most visitors, which keywords work, and where your best backlinks are located.

Robby Stein, VP of Product for Google Search, was interviewed on the Silicon Valley Girl channel by Marina Mogilko about AI Search at Google. And one of the questions she asked was on how to show up ...

Your title tag isn’t just a checklist item, it’s your SEO bread and butter. Why? Because your title tag is the first impression you’re going to have with both Google and users. It acts similarly to a ...

Google's Gary Illyes explains how web standards benefit SEO, focusing on the differences between robots.txt and sitemaps. Web standards help ensure that websites are interpreted in the same way across ...

After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain SEO growth.

Customer reviews are the most influential form of local business content. Surveys routinely reveal that upwards of 90% of consumers read reviews as they search for nearby goods and services. In this ...

Google’s John Mueller answered a question about internal site navigation where an SEO was concerned about diluting the ability to rank for a keyword phrase by using the same anchor text in four ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Technical SEO often sounds like a secret code only agencies can crack. They use terms like ...

Search driven traffic used to deliver visitors and sales. AI is reducing those clicks and businesses that rely on educational content are feeling it first. For years, the formula for online business ...

Dominating Google’s first page doesn’t mean you’ll be mentioned in ChatGPT. A new study conducted by Chatoptic of 15 brands across five categories found almost no correlation between SEO strength and ...