A clear brand purpose can be a powerful asset, but only if it’s tied to the specific outcomes your business is trying to ...

A website project often reveals what the brand has outgrown, making it the clearest moment to realign identity, messaging and ...

When you hear ‘branding,’ do you immediately think of a Fortune 500 company dropping six figures on a new logo and ad campaign? Numbers like that are out of reach for most businesses here in Maine, ...

Branding is an essential aspect of any business. An effective brand strategy gives your business a leader in the competitive markets. As a small business owner, only companies like Google, Meta, ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

As businesses grow, their brands must evolve to reflect new goals and audiences. Here's how to refresh your identity thoughtfully, preserve trust and keep your message relevant.

While Oh's story is unique, solution providers can look to Tech Superpowers' success as an example of how valuable branding is. With that in mind, here are 10 tips from the top branding experts in the ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

You're pulling a huge, mobile advertising opportunity every day -- an ideal place (particularly for dry van and reefer haulers) to put signage for your trucking company. Trouble is, you don't own that ...

Growth can be exhilarating. New markets, larger revenue, better visibility. However, if you’ve ever tried to scale a service business, you know that excitement will quickly fade. Then, the decline.

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Small business is having a moment. Between 2021 and 2023, a ...