Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers. Does your brand have a presence on Instagram? It should. The social ...

Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

On the content management side, Instagram has added an IG Media Deleting API, allowing developers to delete posts, stories, ...

Instagram is a game changer for businesses. It’s free, it’s visual, and with more than 500 million active users, its potential to reach the right audience is huge. In fact, it recently rolled out new ...

While Instagram is immensely popular, much of what the platform’s users post focuses on vacations, fitness, celebrities, entertainment, food, pets and other lifestyle content. This ethos makes it ...

Two months after announcing that it was beginning to test ads in search results, Instagram said today that it now allows for ads in search results via the Instagram Marketing API. These ads will show ...

Instagram is testing a tool that facilitates brand-influencer partnerships through detailed insights on influencers and campaign audiences. The tool gives Instagram a more active role in influencer ...

At a time when visual content is critical for any brand to execute on a successful marketing strategy, Instagram presents a unique opportunity to position your brand creatively and showcase its ...

Brands will be able to “boost” sponsored posts. Since reach won’t be limited to an influencer’s own follower count, brands can prioritise influencers with smaller followings and more specifically ...