Search Engine Land

What is generative engine optimization (GEO)?

Change is the only constant in today’s rapidly evolving digital marketing landscape. Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Generative engine ...
WRAL

Donald Thompson: Generative Engine Optimization is rewriting the rules

The way people search for information has changed, and business leaders need to move fast to keep up. Fewer potential clients are typing in keywords and clicking on links. Instead, they’re getting ...
Search Engine Land

What is AI SEO? How artificial intelligence is changing search optimization

Digital marketing has a new force: AI SEO. As search engines become increasingly sophisticated and AI tools become mainstream, understanding how artificial intelligence has transformed search ...
Forbes

Answer Engine Optimization: How Small Businesses Get Found In 2025

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...
Reuters

A History of Generative Engine Optimization (GEO)

NEW YORK, NY, November 6, 2025 (EZ Newswire) -- Generative Engine Optimization (GEO) is a digital marketing discipline focused on optimizing content and online presence for visibility in AI-powered ...