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Sports footwear manufacturers should ditch the "shrink it and pink it" approach to women's running shoes, because it fails to ...
20don MSN
Interest in women’s sports is growing. Here’s how some women-owned companies are responding
Liv Cycling sponsors women’s racing teams and competitions, like the Tour de France Femmes, in addition to community clubs. Athlete involvement in the creation of products helps, too. It’s really what ...
Natalie White tried everything. She went from bank to bank, from start-up accelerator to start-up accelerator, hoping to sell her idea to someone who would listen. Over decades of playing basketball, ...
Researchers say there is a "critical gap" in the design of running footwear as manufacturers are not taking into account this ...
The study urges sports brands to redesign women's running shoes, ending the traditional 'shrink it and pink it' approach.
“These feel like walking on clouds. I love them so much that I bought them in every color.” Athlon Sports aims to feature only the best products and services. We may receive compensation for links to ...
Most major brands still rely on a single foot mold, or “last,” that reflects male anatomy. Women’s models are often produced ...
Yesterday would have been Kobe Bryant's 44th birthday. Thanks to his widow Vanessa Bryant, gifts were given out in Kobe's name. Vanessa shared a video of the LSU Tigers Women's basketball team getting ...
“The most telling part of our research for me was that many of the women taking part in the study thought that they were ...
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