Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...

For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising within the Magic Kingdom alone. “In any given week, there are 4 ...

Las Vegas has long used creative marketing campaigns to attract visitors, with iconic slogans like "What Happens Here, Stays Here" stretching back nearly as far as Sin City's founding.

Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What the ...

Amid a downturn in its business, Bumble is pushing true love. The dating app’s new global campaign, For the Love of Love, features ads with images of real couples who met through its platform. After ...

After the Aug. 8, 2023, wildfires on Maui, the Valley Isle has seen a severe drop in visitors. A new marketing campaign is anticipated to help revive the tourism industry. Beachgoers dot the shoreline ...

NBC News unveiled a new marketing campaign on Monday that attempts to address low trust in news media, promoting the network as a place for “facts” “clarity” and “calm.” ...