When an organization engages in marketing attribution it knowingly or unknowingly makes the decision to build an enterprise marketing data warehouse within the database platform of its attribution ...

ATLANTA--(BUSINESS WIRE)--MessageGears, the leading data activation and engagement platform for enterprise brands, today announced that it has been recognized as “One to Watch” in The Modern Marketing ...

Following the launch of a new product, Supermetrics for BigQuery, it is now possible to set up and use a marketing data warehouse with just a few clicks – no coding required. Supermetrics for BigQuery ...

Simon Data woke up an otherwise quiet growth engine this year for the customer data platform (CDP) industry. The New York City-based CDP provider announced a Series D funding round of $54 million ...

Part 4 of CRN’s Big Data 100 includes a look at the vendors solution providers should know in the data warehouse technology and service space. In-House Analytics While some promote data lakes as the ...

IBM has debuted DecisionEdge for Utilities, a venture with start-ups Axciom and Per-Technologies. The new service will provide electric utility companies with a marketing data service. IBM said it is ...

Open source cloud data platform company, Aiven, is unveiling its beta launch of Aiven for ClickHouse, initially debuted at Uptime—the company’s first annual developer conference. The beta iteration of ...

SpringML specializes in delivering Customer & Audience Segmentation Models, Micro-Targeting and Personalization Capabilities, Demand Forecasting, Next Best Action and predicting campaign performance.

Growing a B2B business is becoming increasingly complex. The market is inundated with products thanks to the explosion of SaaS, it’s getting harder to leverage ad platforms and email, and identity ...

AUSTIN, Texas--(BUSINESS WIRE)--Measured, the leading spend optimization platform for DTC advertisers, today released The State Of DTC Marketing Measurement, a new research report that explores how ...