When an organization engages in marketing attribution it knowingly or unknowingly makes the decision to build an enterprise marketing data warehouse within the database platform of its attribution ...

ATLANTA--(BUSINESS WIRE)--MessageGears, the leading data activation and engagement platform for enterprise brands, today announced that it has been recognized as “One to Watch” in The Modern Marketing ...

Following the launch of a new product, Supermetrics for BigQuery, it is now possible to set up and use a marketing data warehouse with just a few clicks – no coding required. Supermetrics for BigQuery ...

IBM has debuted DecisionEdge for Utilities, a venture with start-ups Axciom and Per-Technologies. The new service will provide electric utility companies with a marketing data service. IBM said it is ...

Simon Data woke up an otherwise quiet growth engine this year for the customer data platform (CDP) industry. The New York City-based CDP provider announced a Series D funding round of $54 million ...

Part 4 of CRN’s Big Data 100 includes a look at the vendors solution providers should know in the data warehouse technology and service space. In-House Analytics While some promote data lakes as the ...

Open source cloud data platform company, Aiven, is unveiling its beta launch of Aiven for ClickHouse, initially debuted at Uptime—the company’s first annual developer conference. The beta iteration of ...

Growing a B2B business is becoming increasingly complex. The market is inundated with products thanks to the explosion of SaaS, it’s getting harder to leverage ad platforms and email, and identity ...

SpringML specializes in delivering Customer & Audience Segmentation Models, Micro-Targeting and Personalization Capabilities, Demand Forecasting, Next Best Action and predicting campaign performance.

LAKELAND, Fla. — Publix Super Markets here has expanded its data warehouse from Teradata, a division of NCR Dayton, Ohio, bringing it out of the traditional decision-support realm and into supporting ...