Many people use the words "marketing" and "promotions" as synonyms, even though they are quite different, with one supporting the other. Marketing includes all of the upfront product development, ...

Your marketing promotion schedule can make or break a successful marketing campaign. You must plan your promotional activities around media schedules and deadlines while paying close attention to what ...

Email marketing continues to be one of the most effective channels for content promotion. As a digital marketing consultant, I believe that email marketing can help your content reach, engage and ...

Whether asking consumers to "Do the (RED) Thing" or to "adDRESS Your Heart," companies have increasingly embraced cause-related marketing to motivate consumer behavior. Cause marketing campaigns and ...