The NBA is making a cord-cutting play: NBA TV, the league’s 24-hour basketball channel previously available only through a cable or satellite TV provider, is now available as a standalone streaming ...

Picture it this way: You are sitting at home, checking out Twitter on your phone when you see a highlight of Blake Griffin throwing down a monster dunk against the Thunder. You think “I should be ...

When pro sports return, the NBA wants to be back in the game with a brand-new entrant in the over-the-top space: It’s developing a streaming service it promises will “transform” how fans experience ...

Fan-first cloud video company Kiswe in partnership with the NBA will power SEG Media’s new Utah Jazz-branded, subscription-based direct-to-consumer offering NEW PROVIDENCE, N.J.--(BUSINESS ...

Based on data compiled from last season, some suggest that growth can be significant. According to a report by Tom Friend in Sports Business Journal, citing data from Playfly Insights, roughly 15% of ...

NEW YORK (AP) — The NBA is introducing a direct-to-consumer subscription option for NBA TV, a move primarily targeted at those who don’t have cable or a package that already offers the channel. The ...

Microsoft on Thursday announced a multi-year partnership with the National Basketball Association and will help create a new direct-to-consumer platform that runs on the company’s cloud computing ...

No American sports league has done a better job leveraging social media into fan attention and energy than the NBA. In part due to a lax attitude toward highlight distribution, the league has ...