Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

The Prompting Company just raised $6.5 million to help businesses improve their visibility in generative AI search results.

Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

Geostar is replacing traditional SEO with AI-powered GEO agents that help businesses get discovered across ChatGPT, AI search ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...

Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search ...

Join NCBiotech's Life Sciences Marketing Group on Nov. 4 for a webinar on The SEO Evolution: Understanding the Impacts of of ...

This week, the ClickZ Media team was on the ground at SXSW London, where search took center stage—not as a channel, but as a mirror of shifting behavior. Google’s Vanessa Kingori framed search as a ...

Automattic's counterclaim against WP Engine invokes SEO, says that search engines factor how often keywords are used.