CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

Learn how a harvest strategy helps maximize profits by cutting costs on aging products in marketing and investing. Discover the benefits and applications today.

Cross-promotion is more than a marketing trend. It’s a strategic way to expand reach, strengthen credibility and create ...

Explore how promotional budgets are crafted, allocated, and adjusted to market effectively in today's digital landscape.

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

Marketing and sales go together like bacon and eggs. Well, at least they’re supposed to. Once marketing gets people in the door, it’s the job of sales to seal the deal. But in companies where the two ...

Video will be one of the biggest growth drivers for businesses in 2026. Here's how to use it to drive conversions.

Pharma marketers enter 2026 asking where DTC fits in the DTP era.  | Pharma marketers enter 2026 asking where DTC fits in the ...

The second season of “Bowlmates” arrives with more episodes and a bigger focus on cross-promotion on the chain's main social ...