Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.

For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

If you are trying to get your mind around developing an advertising campaign there are a lot of issues you need to deal with.

The first vehicle of the brand we know as Jeep today was made in 1940, but back then, there was no Jeep slogan, because the ...

Las Vegas has long used creative marketing campaigns to attract visitors, with iconic slogans like "What Happens Here, Stays ...

Along with optimizing a previous ad made with generative artificial intelligence, the soda giant rolled out a separate spot focused on holiday memories.

Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...

An eight-legged doughnut is once again wreaking havoc on the Canton-based brand's social media accounts — and fans are eating ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

Pepsi set out on an absolutely massive $500 million rebranding campaign dubbed "Project Blue." And it was about more than its ...

Pavago LLC, a global offshore recruitment firm, has released a detailed case study demonstrating how Celebrate Dental ...