Texas Tech will wear special uniforms featuring former quarterback Patrick Mahomes' "Gladiator" brand logo as part of their partnership with adidas for the team's Nov. 9 game against Colorado. This is ...

Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

MELBOURNE, Fla. — Florida Tech has unveiled a new brand identity for its athletics program. The new logos and wordmarks were developed through a coordinated effort between the university's marketing ...

The flat Double T is returning to Texas Tech athletics. So is the rearing Masked Rider. The call by many fans of Texas Tech football and other sports to "level the bevel" will come to fruition in 2026 ...

Texas Tech fans got something they didn’t ask for, a brand new logo. And judging by the internet’s reaction, they definitely didn’t want it either. The university has made public an updated version of ...

Texas Tech's athletic department appears to be entering a new golden age—and next year, the Red Raiders will have a new logo to take them along for a ride. The university will rebrand to a ...