Vertical advertising appeals to people in a specific industry. Horizontal advertising is not limited to a single industry, but targets people in numerous industries and sometimes the general public.

Over the past few months, YouTube has made watching vertical videos feel more natural on the platform. It first gave mobile users the ability watch full-sized vertical content without black bars last ...

Bottom line: Vertical ads are an obvious feature that YouTube was missing until now. Advertisers already use vertical ads on other platforms. YouTube finally pushed out the update to keep pace with ...

YouTube is introducing new tools to introduce ads optimized for Shorts. The methods include customized templates and Machine Learning techniques. Using machine learning, current landscape ads ...

Advertisers have a heavy focus on mobile in-app inventory these days, much of which is being purchased programmatically. Think about it for a moment. When a video ad plays on your phone, typically ...

Editor's Note: The following is a guest post from Jeff Hackett, the senior vice president for U.S. brand sales at AdColony. When was the last time you used your phone horizontally outside of watching ...

Whether it’s in a movie theater, on TV or on a computer screen, the videos you watch have almost always been horizontal. The rise of smartphones has quietly rotated that standard 90 degrees, with ...

Snapchat is hoping to attract new advertisers (and make advertising easier for the ones already on the platform) with the launch of a new tool called Instant Create. Some of these potential ...

As home to Madison Avenue and Times Square, New York is no stranger to advertising spectaculars. Every week seems to bring a bigger, bolder concept in an attempt to grab the attention of an ...

Vertical video won the user-generated content wars long ago. If you see someone filming with their phone in landscape, they probably have a hotmail email address, too. Snapchat and Instagram may have ...

Responsive Display Ads (RDAs) will undergo a major transformation in the second half of 2022 — connecting creativity and advertising — to provide a better mobile offering for advertisers. It's part of ...

Carmakers have long touted a vehicle's acceleration from 0 to 60 mph as a key selling point in the industry. Mercedes-Benz's latest effort takes that idea a step further by tying its C 350e six-second ...