Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Personal branding is all about who you are as an individual—it reflects your personality, skills, and the genuine you. On the other hand, business branding focuses on what a company offers and how it ...

What is branding? It’s not so much about what it is but what it isn’t, members of an industry association were told at a recent event. People think a brand is a logo, a website or what’s posted on ...

In business, your word is everything. Your reputation is built on the promises you make and keep. That's why it's so important to have a brand promise—a clear, concise statement that communicates what ...

Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and ...

Here are three ways you can take control of your online presence (or that of your children) and use it to your fullest advantage. The Fast Company Executive Board is a private, fee-based network of ...

A genuine co-branding campaign has each company that is involved consistently focused on achieving the following goals: · Respond to the marketplace’s expressed and latent needs. · Leverage one’s own ...