Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human resources (both internal and competitive), asset acquisition history, ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...