The future of SEO: Why optimization still matters, whatever you call it

Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we ...

Generative Engine Optimization: The Next Frontier In SEO

SEO used to be the sole way to increase your internet presence. Not anymore. Many people are rapidly switching from ...

SEO decides where your website ranks on search engines — here's how it works and how to improve your search ranking

Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search ...
Michigan Technological University

What is Search Everywhere Optimization?

Traditional SEO remains the cornerstone of discoverability, focusing on optimizing websites for search engine result pages in platforms like Google and Bing. This area involves a blend of technical ...
JD Supra

What Is Generative Engine Optimization (GEO) and Why Digital PR Alone Isn’t Enough

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...
Medical Marketing & Media

Answer Engine Optimization: Why it matters for pharma and biotech

Why does it matter to pharma companies? How Syneos Health Communications can help; Whether you work in healthcare communications, pharmaceutical marketing or biotech ...

Why We Should Stop Saying Generative Engine Optimization — Answer Engine Optimization Makes More Sense

Why answer engine optimization is the right term, not GEO. Learn what these AI systems actually do and how to create ...