Major League Baseball will make a strategic investment in the newly launched Athletes Unlimited Softball League, the league announced Thursday. The deal marks MLB's first comprehensive partnership ...

The explosion of popularity in U.S. women’s sports has led Major League Baseball to an obvious conclusion: It’s time to invest in softball so that it can eventually reap the financial rewards. Unlike ...

The Florida-Georgia rivalry extended from the gridiron to the diamond and from Jacksonville to Gainesville last spring as the ...

NEW YORK, May 29 (Reuters) - Major League Baseball is making a big bet on the business of women's sport, announcing on Thursday its first significant financial investment in a women's professional ...

The track record may be “spotty.” But after a summer of sold out games in Rosemont, league reps think women’s pro softball has staying power. “What is it not about softball?” replies Megan Faramio, a ...