The Dallas Cowboys Cheerleaders are reportedly receiving a 400% pay raise for the upcoming season, as revealed in their Netflix series "America's Sweethearts." This "life-changing" increase comes ...

Every great brand has an identity. That's the reason why geckos became associated with Geico in the same way that ducks are synonymous with Aflac. The NFL capitalizes on brand identity with their ...

America's Sweethearts, the Dallas Cowboys Cheerleaders, have evolved from sideline performers to a global brand. Their journey, highlighted by a recent Netflix docuseries, showcases intense training, ...

While Dallas Cowboys fans might catch the legendary cheerleaders for a few hours on the field during a game, their day starts well before then. Earlier this season, TODAY followed two Dallas Cowboys ...