WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

Every week, Ad Age spotlights the most important job moves across advertising, marketing, media and tech. From agency shakeups to brand-side appointments, here are the leadership changes shaping ...

Brands must navigate the rising third-party delivery app marketplace while fending off threats such as weight loss drugs and ...

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next Gen practice, discussed how they're swapping screen time ...

On Ad Age’s Marketer’s Brief podcast, Blumhouse CMO Karen Barragan breaks down Halloween “drive-by” fans, creator-led campaigns and why authentic brand fit drives horror marketing impact.

The software company’s new tools already count The Home Depot, Disney and Coca-Cola as customers.

The THC beverage brand is testing AI’s ability to create short content for attention on social media.

The traditional CMO role is obsolete, and modern marketing must unify acquisition and retention under a single, ...

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next Gen practice, discussed how they're swapping screen time ...

Why automation is a foundational advantage for brands looking to optimize for both efficiency and effectiveness.

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next Gen practice, discussed how they're swapping screen time ...