Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

With Google’s latest redesign grouping ads under a single “Sponsored Results” header and offering a hide option, brands are ...

Evangelism feels heroic — but it's burning your budget. Want GTM that compounds value, not waste? Learn the causal way. The ...

CEOs from some of the biggest fitness franchisees give their takes on membership retention, the growing demand for recovery ...

Market is witnessing substantial growth fueled by the rising demand for cloud-based communication tools, remote working ...

Earned media compounds visibility. See how consistent distribution boosts LLM citations, backlinks, and brand recall—and why 2026 favors early movers.

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

Check out this case study from Perfect Pitch, where they executed a targeted ABM program while achieving ROI and sustainable ...

In many B2B organizations there hasn't been a traditional marketing function. The public relations or communications team may handle corporate branding, for example, while regional marketing or ...

In this week’s episode, David Rowlands, Head of Product, B2B Marketing spoke with Jada Balster, VP Global Marketing, TravelPerk to discuss all things rebranding. They first chat about Jada’s ...

The capabilities of generative artificial intelligence (GenAI) have been discussed widely by now. And fully 73% of marketers are already using it. In B2B communications, GenAI has proven effective for ...