Is your CRM driving growth — or driving your teams apart? Too often, sales and marketing treat the CRM as a battleground, ...

As marketing teams in Africa, we need to build bridges, not silos. The sweet spot lies in balance – digital tools that deepen ...

I’ve been speaking recently with business leaders about vendor selection. It’s well known in B2B circles that buyers have completed most of their journey before they even talk to a vendor. Gartner ...

Discover the key differences between inbound and outbound marketing strategies, and learn how to choose the best approach for your business.

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

With Google’s latest redesign grouping ads under a single “Sponsored Results” header and offering a hide option, brands are ...

The Geely EX5 is available to order across 25 operational UK dealers at launch, with Geely intending to quadruple this to 100 ...

Evangelism feels heroic — but it's burning your budget. Want GTM that compounds value, not waste? Learn the causal way. The ...

CEOs from some of the biggest fitness franchisees give their takes on membership retention, the growing demand for recovery ...

Market is witnessing substantial growth fueled by the rising demand for cloud-based communication tools, remote working ...

Some people use their gardening leave to take a holiday or indulge in long-forgotten pastimes, while others use it to do ...

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.