There are some B2C strategies that B2B businesses can benefit by using; but, overall, B2C and B2B companies still often use different marketing techniques. Yet those worlds may be converging, ...

October 2025's GST return is the final window for crucial adjustments for FY 2024-25, including claiming pending ITC, reconciling GSTR-2B, issuing credit notes, and making classification ...

Content marketing is probably one of the most effective strategies for marketers today. Some 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, ...

In the past, B2B transactions relied heavily on in-person meetings, trade shows, and manual negotiations. Today, ...

Brands that separate personal profiles from professional ones are missing an important opportunity to deliver truly relevant experiences. Natalie Cunningham, Data Axle’s SVP of Marketing, explains why ...

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

AUI (Augmented Intelligence Inc.), the company behind Apollo-1, the world's first neuro-symbolic foundation model for ...

With AI now the norm, B2B marketers reveal how it’s reshaping agency spend, expectations and the future of client–agency ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

In an exclusive masterclass at TechSparks, Microsoft showcases how startups can move from automation to autonomy—scaling ...

Enterprises can no longer let customer service be an afterthought. Better use of data and AI can improve after-sales ...

Our vision is for VTEX to be the backbone of a fully connected commerce ecosystem. VTEX is unique because we provide a ...