Local businesses can now access South Africa-specific performance data showing realistic CTR and CPC targets across 12 ...

Google has released version 22 of the API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns, App campaigns ...

In an interview with Merca2.0, Google Ads' global vice president shared the platform's vision for the future on its 25th ...

Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...

Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend ...

Bayo Onanuga said President Bola Tinubu was “well ahead of the orchestrated game unfolding in America” following the US' ...

Japan's new Prime Minister Sanae Takaichi faces significant foreign policy challenges just days after taking office. She ...

Why the Google Partner Status Matters Becoming a Google Partner ... The team focuses on maximizing conversion rates, reducing cost-per-click (CPC), and delivering a 3X return on investment (ROI) ...

President Donald Trump declared Nigeria a "Country of Particular Concern," citing what he described as the ongoing slaughter of Christians.

The introduction of Google mainstream search 25 years ago, disrupted what used to be the norm of advertising that was built around interruption, according to Google's latest release on its 25th ...

Got a sweet tooth? Here’s a chance to put your sugar highs to good use, and earn $1,000 in the process. Personal finance ...