The company's pricing strategy is grabbing headlines at a time affordability has become a major issue for U.S. consumers.

TikTok agrees to new joint U.S. venture. Instacart settles FTC claim over deceptive practices. Nike targets double-digit EBIT ...

Kristin Cabot had a crush. Then she had a few drinks. Then a few seconds on the Coldplay kiss cam turned her life into a ...

AI agents are becoming algorithmic customers and redefining holiday shopping, supply chains and trust while raising new ...

In an economy where everyone's feeling squeezed, AI-driven price testing of kitchen essentials was bound to attract attention ...

American retailers are staring down a theft and fraud problem measured in the tens of billions of dollars, and the old mix of ...

New York's law requiring companies to disclose when prices are set by algorithms was upheld in court. The law is meant to ...

Instacart has quietly turned grocery shopping into a personalized pricing experiment, where two people ordering the same ...