Led by marketing professional Elizabeth Pritchett, the workshop will help business owners prepare their social media strategies for the holiday season.

New research shows Americans are festive, fatigued and ready to spend — if you know how to reach them. These tips helped me ...

Retailers looking to make the most of commerce media and first-party data this season can start with these actions: ...

Along with optimizing a previous ad made with generative artificial intelligence, the soda giant rolled out a separate spot focused on holiday memories.

Christmas is considered by many to be the most wonderful time of the year – a time when we go to great lengths to bring joy to others. But what if this attitude was not limited to just a few weeks of ...