Led by marketing professional Elizabeth Pritchett, the workshop will help business owners prepare their social media strategies for the holiday season.

New research shows Americans are festive, fatigued and ready to spend — if you know how to reach them. These tips helped me ...

Retailers looking to make the most of commerce media and first-party data this season can start with these actions: ...

Along with optimizing a previous ad made with generative artificial intelligence, the soda giant rolled out a separate spot focused on holiday memories.

Christmas is considered by many to be the most wonderful time of the year – a time when we go to great lengths to bring joy to others. But what if this attitude was not limited to just a few weeks of ...

Despite the administration’s enthusiasm for developing the Arctic National Wildlife Refuge, oil companies have shown little ...

Seasonality is the term used to describe the case when there is regular variation observed in data across different seasons. This is typical in economic data where observations in certain quarters (or ...

How can you improve email deliverability and engagement? Grow your subscriber list? Boost open rates? Here are my answers, based on 15+ years of industry experience.

Now returning for its fifth year, the initiative is offering the overall winner a prize package worth €70,000, consisting of a €10,000 business development fund from Arnotts, financial advice from BKK ...

The Christmas season is underway at Biltmore Estate as crews raise the centerpiece of the house's seasonal décor.