Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

Consumers started 2025 feeling optimistic, but have ended on a low note. Consumer sentiment is closing out the year about as ...

Tariffs will also play a significant role in the success of the stock in 2026. If the Trump Administration stays the course ...

Discover how price inelasticity affects demand stability, consumer behavior, and revenue, even with price changes. Learn why businesses and policymakers monitor this key economic factor.

Many scholars have assumed nudges—a small push that encourages better choices—are always good for society. But UC Berkeley ...