Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

Tariffs will also play a significant role in the success of the stock in 2026. If the Trump Administration stays the course ...

Discover how price inelasticity affects demand stability, consumer behavior, and revenue, even with price changes. Learn why businesses and policymakers monitor this key economic factor.

Many scholars have assumed nudges—a small push that encourages better choices—are always good for society. But UC Berkeley ...

Retail has always been shaped by consumer behaviour, but the pace of change in recent years has accelerated dramatically.

The data is clear, the opportunity is real, and the time to act is now. The question isn't whether to invest in Hispanic ...

The holiday season brings celebration and gift-giving, but it also ushers in something less festive: financial stress. In the ...

The economic power of millennials and Gen Z is accelerating, creating a $24 trillion and rapidly expanding market.

New research shows that buying second-hand gifts is typically a thoughtful, intentional decision rather than an impulsive one ...

In the past few years, AI adoption to tackle administrative work in healthcare has surged, with AI scribes and tools to ...