Amid tight timelines and intense competition, devising seasonal marketing and ads that stand out in a sea of consumer choices ...
The marketing landscape in Medicare Advantage (MA) is facing a reckoning. If you're leading an agency, the message is clear: ...
For many tire dealers, marketing is no different from my backyard fence. They don't want to spend the time researching it — or would rather not spend more money this month. But, just like my fence, a ...
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How to Develop a Solid E-Commerce Marketing Strategy
E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...
The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro.
Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...
called AI "the future of technology" and predicted that it "will increase employment," AI users who think they "can push a ...
The problem for KFC, owned by Yum! Brands Inc., is in its bones. The 73-year-old brand’s focus on bone-in chicken — like its ...
WPP has today launched WPP Open Pro, a new edition of its AI marketing platform, WPP Open, designed to empower brands of all ...
WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without the help of an agency. WPP Open Pro builds on WPP Open, the holding company’s ...
As South African retailers prepare for the most lucrative period of the year, key insights show that businesses focusing solely ...
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